Asian Law Caucus: No One Should Stand Alone
Asian Americans Advancing Justice – Asian Law Caucus came to Slow Clap to develop a 60 second commercial for their organization. The organization wasn’t planning on using this commercial for broadcast distribution, but for this non-profit, the video had the significance that a broadcast commercial might have for a major brand. This was the first outward-facing piece of video that was intended to represent their brand on a macro-level, and they intended to screen it at fundraising events, and feature it prominently on their website. We worked with them to develop the bold messaging that would stand tall next to the bold activist work they’ve done throughout their rich history. And we created a custom sound collage to generate the frenetic, uplifting energy so often found at the AAAJ-ALC-organized activist events and protests.